środa, 26 września 2012

0HWW

What makes me come alive?


What kind of change do I want to see happen in
the world?


What type of people do I most resonate with?
How can I speak to them?


What are the connecting elements between me
and the people I want to reach?


How can I define what the goal of my work is in
terms of a revolution or a social movement?

You are deeply passionate about it.


It involves creating some kind of change, or an
ideal that people are passionate about.


It is remarkable, unique, and easily sharable with
others.


Without that, you leave people guessing or trying to
figure it out for themselves. You don’t want people to
have to decipher or decode the purpose of your website.
It should be clear within 30 seconds what you’re about
and the core themes behind everything you do.


When you have to put what you’re
teaching into words, you’re not only teaching others,
you’re teaching yourself.


If you want to create freedom and get paid to exist, you
have to focus your energy and attention on tasks that
are going to have the highest impact.


We can spend hours or days doing things that keep us
“busy,” but at the end of the day, we don’t have much to
show for ourselves.


Creating a list of my highest leverage tasks, and
deliberately choosing what I’m going to work on
each day.





Being a part of an accountability/mastermind
group.


Every project that I choose, I make sure that I evaluate
whether or not it will have a high return on investment
before I start on it.


Ask a few highly motivated people
that you know to meet with you each week at a specific
time.


Each of you can hold each other accountable for
doing the tasks you agree to. Do whatever it takes to
make it easy for the other people. Offer to setup the
meetings, send out the invites, and reminders


Is this something that people would want to
share with others?


Are people desperate to know more about this?
Or is everyone else already talking about it?


If everyone else is talking about it, can I offer a
unique or unconventional angle?

How do you know what your followers want?

“What’s your biggest question about [your topic]”
and “What your biggest frustration about [your
topic]”


But most people do the perfect opposite. They try to
“read their customer’s mind” and decide what the
customer wants because they’re supposed to be the
“expert.”